The culinary delights of Peru stole the spotlight at the prestigious FOODEX trade fair in Tokyo

Several companies hailing from Tacna, La Libertad, San Martín, and Lima showcased an array of enticing products at a prestigious trade fair hosted in a renowned Japanese convention center.

From Peru to the global stage! Eleven companies hailing from Tacna, La Libertad, San Martín, and Lima proudly presented an array of exquisite Peruvian foods at the Foodex trade fair in Tokyo, held at the Tokyo Big Sight venue from March 5 to 8. Among the showcased delights were chili peppers, sacha inchi oil, and quinoa, tailored specifically for the discerning Japanese market, recognized as one of the most important players in the Asian market landscape.

As per the communication disseminated by the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ), the range of products comprised fresh, frozen, grain, and processed foods. These offerings encompassed items such as quinoa, maca, chia, cocoa, and their derivatives, including chocolate, alongside legumes such as pallares and frijol castilla, among others.

PERUVIAN AGRICULTURAL EXPORTERS' PRESENTATION

This trade fair was forecasted to yield nearly USD 6 million in anticipated business within the forthcoming 12 months, accompanied by the establishment of approximately 300 direct connections facilitated by exporters within the Peruvian pavilion.

The participating companies encompassed Amazon Andes, CPX Perú, Machu Picchu Foods, Glint, Grupo Comercial Campo Verde, Agroindustrias Gonzalez / Vallesur, Danper Trujillo, Agroindustrias Amazónicas, Agroindustrias Osho, Algarrobos Orgánicos del Perú, and Pirwa Company / Moca Cacao.

PERUVIAN COFFEE AND PISCO: THE DEFINING FIGURES

Furthermore, at the trade fair hosted by the PROMPERÚ Commercial Office in Tokyo (OCEX Tokyo), sessions were conducted featuring tastings of premium coffees and Pisco-based cocktails. These initiatives aimed to bolster the promotion and market presence of these significant cornerstone products, resulting in a notable impact on the attendees.

THE SIGNIFICANCE OF THE JAPANESE MARKET

It is imperative to underscore that the Japanese market offers a plethora of commercial prospects for the Peruvian food export sector. Presently, our nation exports a diverse array of fresh products including bananas, asparagus, mangoes, avocados, mandarins, and grapes, as well as frozen items such as mangoes, avocados, strawberries, blueberries, garlic, and corn. Additionally, products like sacha inchi oil, Amazonian nuts, quinoa, maca, coffee, cocoa, among others, demonstrate exceptional alignment with the preferences of the Japanese market. 

It is noteworthy that in 2023, an impressive turnout of 70 000 professionals from the food industry was recorded, hailing predominantly from key economies within the Asian and Oceanic regions, including South Korea, China, Taiwan, Singapore, and Malaysia, among others. Building upon this precedent, the forthcoming edition anticipates an augmented attendance, facilitated by the showcasing of over 2 500 international brands spanning the globe.